How Webb Ivory DM can deliver multi-channel capability for you
Extend your marketing reach and trading potential with a tailored, integrated, fully managed, and risk free home shopping solution for your brand.
Private Label
- In this model, Webb Ivory DM takes on the brand under license, and is completely responsible for developing and running the product and marketing proposition.
- Webb Ivory DM has extensive experience of developing third party private label trading solutions in this way, and so is the acknowledged expert in online and mail order licensing.
- There is no requirement for resource allocation from the brand.
- Income is generated to the brand owner via royalties on actual revenues created.
- Webb Ivory DM will be responsible for product strategy, and therefore sourcing against market and customer opportunities. This can be applied through a brand labelling and general product sourcing strategy.
- Particularly beneficial where the brand owner has vertically integrated product, for example if it is manufactured by the business or sourced for third party distribution prior to retail. This creates a new sales channel where your trade margin can be maintained.
Benefits
- The brand owner benefits from extending its marketing reach with additional trading channels.
- The brand owner avoids investment costs in infrastructure and development.
- There are no operating costs for the brand owner.
- A customer base can be developed in the name of the brand, with continuing benefits to the business overall.
- A residual income can be derived from the beginning of trading, thus allowing the brand to realise financial value without the cost of development.
- Store based trading, as is increasingly evident, benefits from multi-channel brand and product visibility.
Release the assets and overhead in your existing home shopping business and deliver greater financial return and service levels for your brand and your customer.
Turnkey Development & Full Service Management
- In this model Webb Ivory DM effectively becomes your online and/or catalogue 'department'.
- The project is scoped and assessed for feasibility.
- The Product and Customer factors are developed with your business.
- Webb Ivory DM provides full service implementation and operational management of the enterprise.
- Full 'front end' capability is developed (design, marketing, web site).
- Full 'back end' infrastructure and processes are configured (direct response handling, fulfilment, and reporting).
- The venture is owned and managed by your business, but infrastructure, systems, and functional expertise is provided by Webb Ivory DM to enable it to work. Service delivery is the responsibility of Webb Ivory DM; commercial accountability and performance is retained by your business.
Benefits
- Your business benefits from a complete multi-channel development strategy, underpinned with specific online and catalogue expertise and trading capability.
- The investment is integrated across all development and operational functions, thus delivering efficiency and increased return on investment (no need to employ piecemeal service provision).
- Specialist expertise and knowledge of developing third party internet and mail order trading.
- Best-in-class operating standards and customer services levels
- Webb Ivory DM's interests - profitable home shopping execution - are aligned to yours.
In both models, existing retailers can benefit from outsourcing the internet and/or catalogue functions to reducing operating costs.
Your business can benefit from the economies of scale derived from multiple online and catalogue trading titles.
Business models can be applied to:
Full Trading Catalogue
Online Trading
Reader Offers
Offpage Advertising
