Norfolk Lavender is a family owned business, with a long tradition of cultivating lavender and developing and selling lavender products.
It consists of a visitor attraction in Norfolk, a wholesales business, and a mail order business.
In 2006, Webb Ivory DM began operating the Norfolk Lavender catalogue and internet under license. Norfolk Lavender continues to supply core product for the catalogue range with Webb Ivory DM taking responsibility for overall product selection and development.
The Norfolk Lavender catalogue has enjoyed a substantial increase in trading performance under Webb Ivory DM, which in turn offers increased product supply opportunities for Norfolk Lavender, without the need to fund ongoing running costs.
Additionally, the licensing deal ensures a residual income source for Norfolk Lavender from product sales to customer.
