...committed to your brand, your customer and your business
Webb Ivory DM offers brands and trading companies a unique opportunity to optimise their multi-channel strategy and trading potential.
Effective third party mail order and internet trading is our specialist business.
We've built and operated third party home shopping enterprises for over 25 years.
Our proposition is to create and manage product based ventures around your brand.
Webb Ivory DM can offer two approaches:
1. Fully Managed Home Shopping Solution
- Warehousing and fulfilment
- Call centre and direct response
- Web site and internet
- IT and reporting systems
- Web and catalogue creative
- Print and production
- Marketing and planning
- Mailing and distribution
- Acquisition and customer development initiatives
- Customer services policies and standards
- Reporting formats and management information
- Operating and management service levels
- Campaign management
- Direct response handling
- Fulfilment services
- Customer services
- Customer relationship management
- Reporting and management information
- Account management and trading interface
- Integrated trading platform under your control: no need for piecemeal agency sourcing
- Expertise and service delivery for your customer and your business
- Interests aligned: your brand and Webb Ivory DM
- Budgetary efficiency: benefit from economies and integration of services
- Budgetary efficiency: variable costs, based on trading
- Home shopping and direct marketing expertise, under one roof
- Pedigree in third party brand and trading management
- Avoid capital investment/risk e.g. call centre, creative, IT
- Ideal for brand owners wishing to extend marketing reach, but without the cost and risk in developing a product based business
- Opportunity to achieve new revenue source in the form of residual income paid directly from trading income
- Opportunity to acquire new consumer audiences through a new channel
- No requirement for any management or resources
- Ideal for vertically integrated brands and trading companies whereby Webb Ivory DM effectively becomes a new sales channel for your product
Webb Ivory DM effectively becomes your home shopping department or division.
Your business retains strategic control (product, marketing etc), and Webb Ivory DM provides the operating capability in order to trade more effectively, and with reduced risk.
We build and manage your trading infrastructure, and take responsibility for service delivery and operating standards.
How does this work?
Webb Ivory DM provides the physical infrastructure:
...dedicated and designed around your brand.
Webb Ivory DM provides strategic and trading services:
...all in consultation and agreed with your business
Webb Ivory DM delivers best-in-class service:
The advantages:
The management solution is a comprehensive and innovative way for your business to realise the benefits and opportunities of a home shopping strategy. By avoiding internal structure and overheads your business can concentrate on your product and your customer.
2. Private Label Trading
Webb Ivory DM is effectively licensed to develop and operate a home shopping enterprise in the name of your brand.
We develop the product and customer strategy, and amplify your brand by creating a product based trading venture.
Whilst the venture is owned and operated by Webb Ivory DM, it is done in consultation with the brand owner so that the consumer facing channels are aligned.
Why this option?
